Keyword Research Services
Find the exact terms your customers search for and the gaps your competitors missed — mapped to a page and a plan.
Overview
We research search volume, intent, and competition to build a keyword roadmap that prioritizes terms you can realistically rank for and that actually drive qualified traffic. The output is deliberately practical: every keyword is mapped to a specific page and a specific reason it was prioritized, so it plugs directly into a content calendar or link-target list instead of sitting in a spreadsheet nobody acts on.
What's included
- Search intent & volume analysis
- Competitor keyword gap research
- Prioritized keyword roadmap
- Ongoing tracking & refinement
- Search intent classified per keyword (informational, commercial, transactional)
- Cannibalization check across your existing pages before adding new targets
Keyword Research FAQs
What do I actually receive?
A prioritized keyword roadmap: each keyword with volume, difficulty, intent, the page it should map to, and the order we recommend attacking them — ready to hand to writers or use for link targets.
How do you decide which keywords to prioritize?
A mix of search volume, ranking difficulty against your current authority, buying intent, and content gaps competitors have missed. Realistic wins first, ambitious head terms as authority grows.
Is this a one-time deliverable or ongoing?
Both work. Most clients start with a full roadmap and then refresh quarterly as rankings move and new opportunities appear.
What is keyword cannibalization and do you check for it?
It's when two pages on the same site compete for the same term and split its ranking signal. We check your existing pages against every new target before adding it, so we consolidate instead of creating a new competing page.
Do you research keywords for AI search and chat assistants too?
Yes, where relevant — we look at how questions get phrased conversationally, not just as short search-box queries, since that increasingly determines whether AI Overviews and assistants cite a page at all.
How does this connect to your other services?
It's usually the starting point: the roadmap tells on-page SEO which page to optimize for which term, and tells link building and guest posting which pages need outside authority most.
Interested in Keyword Research?
Get in touch and we'll walk you through how it fits your site.