Keyword Research Services
Find the exact terms your customers search for and the gaps your competitors missed — mapped to a page and a plan.
Keyword Research in short: Keyword research is finding the words and questions your customers use to search, and deciding which ones to target. Contomatix classifies search intent, finds competitor keyword gaps, checks for cannibalisation and delivers a prioritised roadmap where every keyword is mapped to a specific page and reason.
Overview
We research search volume, intent, and competition to build a keyword roadmap that prioritizes terms you can realistically rank for and that actually drive qualified traffic. The output is deliberately practical: every keyword is mapped to a specific page and a specific reason it was prioritized, so it plugs directly into a content calendar or link-target list instead of sitting in a spreadsheet nobody acts on.
Keyword Research at a glance
- Best for
- Teams planning a content calendar, a site structure or a link-target list.
- Includes
- Intent classification, competitor keyword gap research, cannibalisation check, prioritised roadmap.
- Output
- A keyword-to-page map with a reason for each priority, ready for a content calendar.
- Intent types
- Informational, commercial and transactional.
- Also covers
- Questions people ask AI assistants, alongside classic search terms.
- Delivery
- One-time roadmap or ongoing tracking and refinement.
What's included
- Search intent & volume analysis
- Competitor keyword gap research
- Prioritized keyword roadmap
- Ongoing tracking & refinement
- Search intent classified per keyword (informational, commercial, transactional)
- Cannibalization check across your existing pages before adding new targets
What an SEO keyword research service delivers
The output is a plan, not a list. Each keyword is assigned to a page, tagged with its intent and given a reason for its priority. That makes it directly usable in a content calendar, a site structure or a link-building target list.
A raw export of volumes tells you what exists. A research service decides what you should actually target, given your site's authority, competitors and goals.
Search intent: the filter that matters most
The same words can imply different needs. Informational searches want an explanation, commercial searches compare options and transactional searches are ready to act. A page that does not match the intent of the keyword rarely ranks, however well it is optimised.
We classify intent by looking at the results already shown for the term, then choose the page type that fits.
Competitor keyword gap and long-tail terms
A gap analysis lists terms that competitors rank for and you do not. Long-tail terms, which are longer and more specific phrases, usually have lower volume but clearer intent and less competition, so they are often the fastest wins for a growing site.
Cannibalisation and keyword mapping
Keyword cannibalisation happens when several of your pages target the same term and compete. We check existing pages before adding targets, then map one primary term to one page, with related terms as supporting sections.
Keyword Research FAQs
What do I actually receive?
A prioritized keyword roadmap: each keyword with volume, difficulty, intent, the page it should map to, and the order we recommend attacking them — ready to hand to writers or use for link targets.
How do you decide which keywords to prioritize?
A mix of search volume, ranking difficulty against your current authority, buying intent, and content gaps competitors have missed. Realistic wins first, ambitious head terms as authority grows.
Is this a one-time deliverable or ongoing?
Both work. Most clients start with a full roadmap and then refresh quarterly as rankings move and new opportunities appear.
What is keyword cannibalization and do you check for it?
It's when two pages on the same site compete for the same term and split its ranking signal. We check your existing pages against every new target before adding it, so we consolidate instead of creating a new competing page.
Do you research keywords for AI search and chat assistants too?
Yes, where relevant — we look at how questions get phrased conversationally, not just as short search-box queries, since that increasingly determines whether AI Overviews and assistants cite a page at all.
How does this connect to your other services?
It's usually the starting point: the roadmap tells on-page SEO which page to optimize for which term, and tells link building and guest posting which pages need outside authority most.
What is keyword mapping?
Keyword mapping assigns each target keyword to a specific page, so every page has one clear topic and no two pages compete for the same term.
What is a long-tail keyword?
It is a longer, more specific search phrase. Long-tail terms usually have lower search volume, but they show clearer intent and are easier to rank for.
How do you judge keyword difficulty?
Difficulty scores from tools are a starting point. We also look at who ranks, their authority and whether the results match the intent, because a low score does not always mean the term is easy.
Do you include keyword volume data?
Yes, as an estimate. Volumes from tools are modelled, so we use them to compare terms, not as exact forecasts.
How many keywords will I receive?
It depends on the site's size and goals. We aim for a roadmap you can act on, not the largest possible list.
Can keyword research be done for a new site?
Yes, and it is a good time to do it. It shapes the site structure and the first pages before anything is built.
Related guides and tools
Interested in Keyword Research?
Get in touch and we'll walk you through how it fits your site.