On-Page SEO Services
Structure, content, and technical fixes that help search engines understand your pages and rank them for the terms that matter.
On-Page SEO in short: On-page SEO is optimising the content and HTML of your own pages so search engines understand them and match them to the right searches. It covers title tags, headings, content, internal links and structured data. Contomatix audits these, finds gaps against pages that outrank you and fixes or hands over the list.
Overview
From title tags and header structure to internal linking and content optimization, we tune every element on your page so it is built to rank for the terms that matter to your business. On-page work is usually where we start a new engagement, because it fixes the things a backlink can't: pages that rank on page two despite decent authority almost always have a fixable on-page gap holding them back, and closing it is faster and cheaper than any amount of additional link building.
On-Page SEO at a glance
- Best for
- Sites whose pages rank on page two or below despite decent authority, or whose pages target the wrong terms.
- Covers
- Title tags, meta descriptions, headings, content, internal linking, schema markup, image alt text.
- Method
- Content gap analysis against the pages currently outranking you, then a prioritised fix list or direct implementation.
- Not included
- Backlink acquisition (see link building) and server-level technical fixes (see technical SEO).
- Output
- A fix list or direct implementation, plus keyword-to-page mapping.
- Start point
- A title, meta and header audit of your priority pages.
What's included
- Title, meta & header optimization
- Content & keyword mapping
- Internal linking structure
- Technical on-page audit & fixes
- Schema markup for FAQ, HowTo, and article rich results
- Content gap analysis against the pages currently outranking you
How It Works
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1
Title, meta & header audit
Every title tag, meta description, and heading structure is checked against what is actually ranking for the target term, not just against a generic best-practice checklist.
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2
Content gap analysis
Your page is compared against the pages currently outranking it to find what they cover that yours doesn’t — missing sections, unanswered questions, or thinner depth.
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3
Internal linking & schema
Internal links are added from related pages, and schema markup (FAQ, HowTo, Article) is implemented where it genuinely applies.
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4
Fix list or direct implementation
You get a prioritized fix list for your developers, or we implement the changes directly if we have CMS access.
A Typical Before-and-After
A service page stuck on page two: a generic title tag, a single H1 with no supporting header structure, no schema markup, and content that describes the service but never answers the specific questions a buyer at this stage is actually asking.
A rewritten title and meta targeting the actual search term, a clear heading hierarchy that answers those buyer questions directly, FAQ schema added where it applies, and 2–3 internal links added in from related, already-indexed pages.
What on-page SEO covers
On-page SEO is everything you control on the page itself: what the page says, how it is structured and how it connects to other pages. The main elements are the title tag, meta description, headings, body content, internal links, images with alt text and structured data.
Search engines read these signals to decide what a page is about and which searches it should appear for. A page that mixes several topics, or never states its main topic clearly, is harder to match.
Title tags, headings and content that match search intent
A title tag should state the page's main topic clearly and use the words people actually search. Headings should break the content into the questions a reader has, and the opening paragraph should answer the main question directly.
Search intent decides the format. A query that wants a definition needs a clear explanation, a query that wants options needs a comparison, and a query that wants a service needs proof, process and next steps.
Internal linking and structured data
Internal links tell search engines which pages matter and how they relate. Strong internal linking uses descriptive anchor text, links from relevant body copy and reaches pages that no other page currently links to.
Structured data, such as FAQ, Article and Breadcrumb markup, helps search engines read the page. It should describe content that is visible on the page and does not guarantee a rich result.
When on-page work comes before links
Pages that rank on page two despite decent authority usually have a fixable gap, such as an unclear topic, thin coverage or weak internal links. Closing that gap is faster and cheaper than adding more backlinks, which is why on-page SEO is often the first step.
On-Page SEO FAQs
What does an on-page audit cover?
Titles, metas, header structure, content depth against ranking competitors, internal links, image optimization, schema, indexability, and page speed basics — delivered as a prioritized fix list, not a 90-page PDF.
Do you implement the fixes or just report them?
Either. We can hand your developers a clear task list, or implement the changes directly if we have access to your CMS.
How soon do on-page changes show results?
On-page fixes are usually the fastest wins in SEO — improvements often show within a few weeks of re-crawling, especially for pages already ranking on page 2-3.
Do you rewrite existing content or just adjust the structure?
Both, depending on what the audit finds. Some pages just need header structure, internal links, and metadata fixed. Others are thin or outdated and need the actual content rewritten to match what's currently ranking for the target term.
How does on-page SEO relate to your keyword research service?
Keyword research tells you which terms to target and which page should own each one; on-page SEO is the execution — making sure that page is actually structured and written to rank for the term it's been assigned.
Will on-page changes affect my site's design?
Rarely in any visible way. Most on-page work happens in the HTML head, heading structure, and content itself — not the visual layout — though we'll flag it upfront on the few occasions a fix does touch something visible.
What is the difference between on-page SEO and technical SEO?
On-page SEO concerns the content and HTML elements of individual pages. Technical SEO concerns how the whole site is crawled, rendered and indexed, such as speed, redirects and site architecture. They overlap at schema and internal linking.
Is there an ideal title tag length?
Google does not set a fixed limit and may rewrite titles. Keep titles concise, put the main topic first and avoid stuffing so the full meaning stays visible when truncated.
How many internal links should a page have?
There is no fixed number. Add links where they help a reader take the next step, use descriptive anchors and make sure important pages receive links from relevant content.
Do meta descriptions affect rankings?
Not directly. They can influence whether a person clicks, and Google may use them as the snippet, so they should describe the page honestly and clearly.
What is a content gap analysis?
It compares your page with the pages that outrank it and lists the subtopics, questions and formats they cover that you do not. The result is a prioritised list of additions.
Does schema markup improve rankings?
Schema is not a ranking switch. It helps search engines understand the page and can make it eligible for certain rich results where Google supports them.
Related guides and tools
- On-page SEO checklist
- Meta tags best practices
- Internal link building
- Technical SEO audit tool
- Keyword mapping tool
- Technical SEO service
Interested in On-Page SEO?
Get in touch and we'll walk you through how it fits your site.